Founded in Pasian di Prato in 1967, the Wine Company Alessandro Lunardelli, embodies the experience and the ultra centennial tradition of the Lunardelli family in the enological field. Some generations ago, in fact, the Lunardelli Company produced and traded wine in a farm situated in one of the best production areas in Veneto. Alessandro Lunardelli, grew up and trained in the paternal school and after moving to Friuli for family reasons in the year 1968, decided to start his own wine business. For this reason, the 25-year old Alessandro, first rented and then bought one of the most ancient wine cellars in Friuli, where still today the company has its centre. Even if he had quite a large experience, that decision of Alessandro Lunardelli was a great risk.. In fact, he wanted to make sure that also outside the region people knew the many good, but until then hidden, qualities of Friulian wines. Alessandro Lunardelli however did not loose faith and, thanks to his remarkable professional abilities, along with an innate affability and an uncommon tenacity, in a short time he succeeded in starting an activity that, although initially a modest amount of trade, soon came to the 2,.500 hectolitres of wine mark and reached beyond 100,000 bottles produced and traded in the year 1998. The Wine Company Lunardelli initially only traded a few types of loose wine. Slowly however, the owner, Alessandro Lunardelli, established the bases of the current company, searching in the best wine areas of the region for a series of small producers that have allowed him to widen and improve day after day the quality of the offer. Today the company offers to its customers more than 15 types of wine coming from the DOC areas (with certified quality): Aquileia, Collio, Colli Orientali, Friuli - Isonzo and Friuli - Latisana. Since 1987 the company Alessandro Lunardelli has completed a major stage of the business development, thanks to the addition to the company of his son Andrea, who is now in charge of administrative direction and marketing. The first signs of the renewal have been the beginning of the commercialisation of the bottled wine in 1990 and the beginning of the production of the bottles of the Historical Series in 1995. The latter consist of bottles of wine of optimal quality with labels that remind us of the life lives of celebrated personages of Italian and world political history such as Che Guevara, Churcill, Francesco Giuseppe, Gramsci, Hitler, Marx, Mussolini, Napoleon and Sissi. Thanks to this invention, the wine company Alessandro Lunardelli has obtained a lot of attention from the media all over the world both for the originality of the idea and for the quality of the wines. Today approximately half of the bottles of wine produced by the company are dedicated to the to the Historical Series which by now amounts to over 50 different labels, and has become a cult object among the collectors.